Crayola SWOT Analysis

Published in Media & Entertainment category by MBA Skool Team

Crayola is one of the leading brands in the media & entertainment sector. Crayola SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Crayola:

Crayola Strengths

  1. Brand recall is very high
  2. One of the biggest manufacturer of crayon in the world
  3. One of the few manufacturers of silicone polymer toys
  4. Has a good customer reach
  5. Wide product folio for the customer to choose from

Above are the strengths in the SWOT Analysis of Crayola. The strengths of Crayola looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Crayola Weaknesses

  1. Its main focus is on crayons, which reduces its target audience
  2. Does not have a very strong presence in emerging economies

These were the weaknesses in the Crayola SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Crayola Opportunities

  1. Leverage more on its brand name
  2. Can extend its product line further

Above we covered the opportunities in Crayola SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Crayola Threats

  1. Other toys for preschoolers
  2. Outher art accessories

The threats in the SWOT Analysis of Crayola are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

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Hence this concludes the Crayola SWOT analysis.

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About Crayola

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Crayola Overview
Parent Company

Hallmark Cards

Category

Toy Brands and Manufacturers

Sector

Media & Entertainment

Tagline/ Slogan

Inspire Exploration

USP

One of the biggest manufacturers of crayons

Crayola STP
Segmentation

Art accessories and toys

Target Market

Kids and artists

Positioning

The name indicates that they are meant for buyers of crayons


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Crayola. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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