Funskool Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1892
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SWOT Analysis of Funskool Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Funskool Toys

Parent Company

JV between MRF and Hasbro

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Learn with Funskool

USP

#1 toy brand in India

STP

Segment

Collectible toys based on characters of various comics and film franchise

Target Group

Children and collectors of toys

Positioning

To create unique and exciting collectibles for people across all ages

SWOT Analysis

Strengths

1. Big brand name in India
2. G.I.Joe is one of the biggest brands in collectible toys
3. Has license to some of the most popular comic and movie franchises

4. Diverse product portfolio

5. Has successfully tapped the wide Indian customer base

6. High brand recall with many international brands available

7. Good availability across Indian toy stores

Weaknesses

1. Product portfolio is mostly limited to figures, board games and puzzles
2. Durability of the figures are not very high

Opportunities

1.Leverage the successful brand of Hasbro
2.Potential to tap into more franchises
3.Reaching out by organizing contests on existing franchises

Threats

1.Video games
2.Cartoon channels
3.Internet

4. Outdoor games

5. Other similar companies

Competition

Competitors

1.Mattel
2.Bandai

3.McFarlane

4. Neca

5. Hot Toys



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