Creative Eye Limited SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 735
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SWOT Analysis of Creative Eye Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Creative Eye Limited

Parent Company

Creative Eye Limited

Category

Broadcasting & Cables

Sector

Media and Entertainment

Tagline/ Slogan

Creative eye

USP

India’s diversified media and entertainment companies with content creation abilities across platforms and genres

STP

Segment

TV viewers

Target Group

All section of the pyramid

Positioning

Indian motion picture, production and distribution company

SWOT Analysis

Strengths

1.Most preferred television content producer on prime time slot

2. De-risked through wider channel presence

3. Consistency on quality programming targeting higher TRP

4. Aggressively commenced showcasing its program on leading satellite channels in other languages

5. Engaged in both commissioned and sponsorship programming production

6. Listed on India’s two premier stock exchanges, The Bombay Stock Exchange and the National Stock Exchange of India Limited

Weaknesses

1. Generated negative risk-adjusted returns adding no value to investors with long positions

2. Dividends were not granted to shareholders which caused an issue

3. Allocated funds received from initial public issues are not fully utilized

Opportunities

1.Technology absorption

2. Foreign exchange earnings and outgo

3. Production/co-production of Hindi feature films

4. Diversify media and entertainment companies with content creation abilities across platforms and genres for major satellite channels

5. Broadcast its content on the internet to increase the visibility

6. Expansion of post-production studio

7. Expand its horizon by procuring film rights

Threats

1.No foreign exchange earnings and outgo during the current period

2. Competition from other media and entertainment company

Competition

Competitors

1.PVR Ltd.

2. Balaji Telefilms Ltd.

3. Pritish Nandy Communications Limited

4. Tips industries



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