DirecTV SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 4598
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SWOT Analysis of DirecTV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DirecTV

Parent Company

Direc TV group ( News Corporation)

Category

Broadcasting& Cables

Sector

Media and Entertainment

Tagline/ Slogan

Good TV. Better TV. DIRECTV.

USP

Engaged in acquiring, promoting, selling, and distribution of digital entertainment programs

STP

Segment

Commercial and residential customers, New TV buyers

Target Group

All section of the pyramid

Positioning

Monopolized the whole Satellite TV Provider market in United States

SWOT Analysis

Strengths

1.Wide coverage network round the whole America and offers channels in multiple languages

2. Offers DVR option that can store up to 160 GB

3. It provides different kind of transmission satellites – simple frequency and HD frequency

4. Provides additional services – it controls some of the best channels like Audience Network

5. Technology leadership continues to be a critical success factor

Weaknesses

1. Huge sum of operating expenses and capital expenditure to provide service to customersmeans limited margins

2. High cost of business negatively affect business

3. Subscriber acquisition cost is relatively higher than other firms

Opportunities

1.Being control of large market share, it should spend on R&D to remain competitive

2. Expand reach by bringing this technology on mobile and start working on direct television

3. Diversify in to provide internet services and cellular products

4. Allows for flexible programming

5. Provide television programming to rural areas that did not have cable access and became a viable alternative to cable TV

Threats

1. DVR facility offered by DirecTV does not record commercials

2. Missing commercials can mean viewers never get to know what is new in the market and what is being advertised

3. This could hurt advertisers and they may withdraw advertising with DirecTV

4. Carriage disputes with networks and/or broadcast companies

5. Regulatory risks and political situation

6. Greater service by cable and wireless companies

Competition

Competitors

1.Comcast

2. DISH Network Corporation

3. Time Warner Cable



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