Cablevision SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1699
Advertisements

SWOT Analysis of Cablevision with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cablevision

Parent Company

Cablevision

Category

Broadcasting& Cables

Sector

Media and Entertainment

Tagline/ Slogan

We're your TV, phone, and internet company.

USP

Cablevision's fiber-optic coaxial network provides the framework for this extensive cable cluster service

STP

Segment

Subscribers of video, high-speed data and Voice over Internet Protocol ("VoIP") services and commercial data and voice services operations

Target Group

High income and medium income group

Positioning

Offers high-speed Internet connections, digital cable, and VoIP phone servicethrough its Optimum brand name.

SWOT Analysis

Strengths

1.Leading telecommunications, media and entertainment company

2. Includes portfolio of operations – advanced digital television, voice and high speed Internet services, local media and movie theatres

3. Possess regional barriers to entry asthey own exclusive government dictated rights to these services

4. Easy to add additional services

5. Owns natural monopoly as these services requires tremendous capital expenditure

6. Enjoys popular Optimum-branded communications services

7. Disney and Cablevision have signed a carriage deal thatincludes several new authenticated on-demand products

Weaknesses

1. High compression on digital channels causes picture to appear pixelized due to low bandwidth

2. Many have criticized advertising of "digital cable service" where most of the channels are broadcast in analog format

3. High rate of instability of the Scientific Atlanta cable boxes

Opportunities

1.Network upgrades to triple-play services

2. Expand number of channels in order to compete with other channel providers

3. Acquisition of new subscribers

4. Extend the term of certain promotional offers

Threats

1. Usage of DVR leading to skipping of commercials is hurting the ability of advertisers to get their customer audience

2. Satellite communications providers threatens cable providers by skipping the need for a physical connection to homes or business

3. Carriage disputes

4. Retention of existing subscribers

Competition

Competitors

1.Comcast

2. Time Warner Cable

3. Mediacom

4. Viacom



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: