Outlook Group Corp SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 636

SWOT Analysis of Outlook Group Corp with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Outlook Group Corp

Parent Company

Outlook Group


Broadcasting& Cables


Media and Entertainment

Tagline/ Slogan

Delivering time through packaging components


Outlook Group sells its packaging, logistical prowess, offering information management, warehousing, inventory control, and order fulfilment services to clients



Commercial printing and packaging clients across the globe

Target Group

All valuable clients across the globe


Premier consumer packaging provider and full solution packaging manufacturer by delivering time through packaging components

SWOT Analysis


1.In house design and engineering

2. Diversified packaging solution in product packaging, direct marketing and printing

3. Uniquely tailored packaging design and premier printing capabilities drives consumer decisions

4. World class service

5. Supply chain solutions

6. Online order management

7. Incorporates lean practices like value, quality, flexibility, creativity and eliminating wastes

8. Innovation through relationship and customer knowledge


1. Extra processing leads to accumulation of inventory

2. Waiting and transportation cost

3. Relatively higher cost of goods sold, operating costs and income taxes compared to global benchmarks


1. Invest in three thrust areas – enterprise, strategy and markets

2. Partner with industry leader in lean manufacturing

3. Cross functional team for knowledge transfer

4. Invest in culture of innovation to increase process and operational efficiency

5. Diversify in field of non-print offerings and direct marketing services


1. Increasing competition in printing and packaging sector

2. Cheaper technology

3. External changes (government, politics, taxes etc.)

4. Lower imports leading to fall in margins

5. Maturing categories, products or services



1.Cenveo Inc.

2. Fort Dearborn Company

3. R. R. Donnelly & Sons Company

4. Banta corporation


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