Outlook Group Corp SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 655
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SWOT Analysis of Outlook Group Corp with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Outlook Group Corp

Parent Company

Outlook Group

Category

Broadcasting& Cables

Sector

Media and Entertainment

Tagline/ Slogan

Delivering time through packaging components

USP

Outlook Group sells its packaging, logistical prowess, offering information management, warehousing, inventory control, and order fulfilment services to clients

STP

Segment

Commercial printing and packaging clients across the globe

Target Group

All valuable clients across the globe

Positioning

Premier consumer packaging provider and full solution packaging manufacturer by delivering time through packaging components

SWOT Analysis

Strengths

1.In house design and engineering

2. Diversified packaging solution in product packaging, direct marketing and printing

3. Uniquely tailored packaging design and premier printing capabilities drives consumer decisions

4. World class service

5. Supply chain solutions

6. Online order management

7. Incorporates lean practices like value, quality, flexibility, creativity and eliminating wastes

8. Innovation through relationship and customer knowledge

Weaknesses

1. Extra processing leads to accumulation of inventory

2. Waiting and transportation cost

3. Relatively higher cost of goods sold, operating costs and income taxes compared to global benchmarks

Opportunities

1. Invest in three thrust areas – enterprise, strategy and markets

2. Partner with industry leader in lean manufacturing

3. Cross functional team for knowledge transfer

4. Invest in culture of innovation to increase process and operational efficiency

5. Diversify in field of non-print offerings and direct marketing services

Threats

1. Increasing competition in printing and packaging sector

2. Cheaper technology

3. External changes (government, politics, taxes etc.)

4. Lower imports leading to fall in margins

5. Maturing categories, products or services

Competition

Competitors

1.Cenveo Inc.

2. Fort Dearborn Company

3. R. R. Donnelly & Sons Company

4. Banta corporation



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