Comcast SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 8574

SWOT Analysis of Comcast with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Comcast ;  GE


Broadcasting& Cables


Media and Entertainment

Tagline/ Slogan

It's Comcastic! ; Xfinity (Comcast) - The future of awesome


Delivers highquality programming content and the development, organization and running of multiplecable networks



Residential and commercial customers who uses cable television, broadband Internet, telephone service and home security (including burglar alarms, surveillance cameras etc.)

Target Group

Video, high-speed internet andComcast digital voice customers


Major provider of high-speed Internet access and telephone service

SWOT Analysis


1.Provides re-branded triple play services i.e. Xfinity which includescompany's digital cable, cable internet access, and cable telephone services

2. Economies of scale lower cost and increase services to customers

3. Possess regional barriers to entry because they own exclusive government dictated rights

4. Natural monopoly for cable services as it requirestremendous capital expenditures

5. Easy to add additional services to existing networks

6. Possess good brand recognition

7. Global market leader due to stable business and higher margins


1. This industry requires tremendous capital expenditures to provide service to their customers

2. Increasing programming expenses

3. DNS redirection which was incompatible with DNSSEC validating servers


1. Graduated response to data usage so as to reduce bandwidth and avoid clogging

2. Changing trends towards “3D Televisions” which is immune to piracy

3. Network upgrades to triple-play services could help future growth

4. Growing digital cable and internet access market

5. Commercial business services to SMBs

6. Expand its horizon by acquisition and joint ventures


1. Regulatory changes by federal, state and local government could affect future growth opportunities

2. Satellite communications providers can threaten cable providers

3. Subjected to criticism for its stance on net neutrality

4. Poor results from customer satisfaction surveys

5. Audience fragmentation of traditional media is to reach those audiences more difficult and expensive

6. Increasing content cost




2. Cablevision

3. Time Warner Cable

4. TiVo

5. Echostar


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: