Comcast SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 8923
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SWOT Analysis of Comcast with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Comcast

Parent Company

Comcast ;  GE

Category

Broadcasting& Cables

Sector

Media and Entertainment

Tagline/ Slogan

It's Comcastic! ; Xfinity (Comcast) - The future of awesome

USP

Delivers highquality programming content and the development, organization and running of multiplecable networks

STP

Segment

Residential and commercial customers who uses cable television, broadband Internet, telephone service and home security (including burglar alarms, surveillance cameras etc.)

Target Group

Video, high-speed internet andComcast digital voice customers

Positioning

Major provider of high-speed Internet access and telephone service

SWOT Analysis

Strengths

1.Provides re-branded triple play services i.e. Xfinity which includescompany's digital cable, cable internet access, and cable telephone services

2. Economies of scale lower cost and increase services to customers

3. Possess regional barriers to entry because they own exclusive government dictated rights

4. Natural monopoly for cable services as it requirestremendous capital expenditures

5. Easy to add additional services to existing networks

6. Possess good brand recognition

7. Global market leader due to stable business and higher margins

Weaknesses

1. This industry requires tremendous capital expenditures to provide service to their customers

2. Increasing programming expenses

3. DNS redirection which was incompatible with DNSSEC validating servers

Opportunities

1. Graduated response to data usage so as to reduce bandwidth and avoid clogging

2. Changing trends towards “3D Televisions” which is immune to piracy

3. Network upgrades to triple-play services could help future growth

4. Growing digital cable and internet access market

5. Commercial business services to SMBs

6. Expand its horizon by acquisition and joint ventures

Threats

1. Regulatory changes by federal, state and local government could affect future growth opportunities

2. Satellite communications providers can threaten cable providers

3. Subjected to criticism for its stance on net neutrality

4. Poor results from customer satisfaction surveys

5. Audience fragmentation of traditional media is to reach those audiences more difficult and expensive

6. Increasing content cost

Competition

Competitors

1.DirecTV

2. Cablevision

3. Time Warner Cable

4. TiVo

5. Echostar



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