Chessex Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 696

SWOT Analysis of Chessex Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chessex Toys

Parent Company

Chessex Manufacturing


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan

The coolest dice on the planet


Dice and dice holders



Children and Adults

Target Group

All age groups


For lovers of Chess and dice collectors

SWOT Analysis


1.Strong focus and specialization on dice with novel designs and dice holders

2.Specialized in contents for role-playing games

3.Sale of 2nd hand mats at a discount  helps them save costs

4. Capability to create different types of mats for different games


1.The website is not updated and there is no option to order through an online gateway

2.Lack of presence in major stores

3. Lack of brand awareness


1.To move into the personalized mat games creation space

2.To move into the personalized gift space by exploiting its unique capability to produce upto 100-sided dices

3.To build a strong brand awareness in the dice and role-playing games space


1.Electronic games on devices like the i-pad are replacing mat-based games

2.Action figures are turning into collectibles which means the demand for the figure boxes will fall

3.The company is lagging in bringing out new games and is lagging behind their competition



1. Hasbro

2. Toys R Us


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Share this Page on:

Similar Brands in the same Sector: