Coleco SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 729
Advertisements

SWOT Analysis of Coleco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Coleco

Parent Company

Coleco

Category

Video Games

Sector

Media and Entertainment

Tagline/ Slogan

Relive the fun… One pixel at a time

USP

Creating new games based on classic tales like “Three little pigs”

STP

Segment

Children

Target Group

Age 5-16 years

Positioning

For video-game lovers

SWOT Analysis

Strengths

1.Entry into the hand-held gaming business leveraging on Coleco’s 80-year old brand name

2.Creating games based on classic stories for children

3.Entering into different markets by introducing games in multiple languages

4.Making games compatible with new-age devices like BlackBerry, i-phone and so on

Weaknesses

1.They are still stuck onto the older forms of gaming and have not caught-up with the new-age graphic levels

2.Distribution is weak as they have poor visibility on app stores

Opportunities

1.To enter the applications space for mobile phones and tablets which is expanding rapidly

2.To venture into more advanced gaming applications

3.Venture into more advanced hand-held gaming consoles

Threats

1. Animated gaming has reached a whole new level with extremely refined effects.

2.Handheld video game consoles have phased out and have been replaced by tablets and smart-phones

3.The company is lagging its competitors in terms of technology

Competition

Competitors

1. EA Sports

2. Toys R Us



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: