Creative Playthings SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 849
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SWOT Analysis of Creative Playthings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Creative Playthings

Parent Company

Creative Playthings

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Safe, Secure and Fun

USP

High quality wooden swing sets

STP

Segment

Educational toys

Target Group

Adults owning houses with backyards/play areas

Positioning

High-quality and best value wooden swing sets and play sets

SWOT Analysis

Strengths

1.A wide range of wooden swing sets for children with opportunity to customize by adding accessories

2.Excellent pre and post-purchase service for the swing sets

3.Its 60 year old history has helped build a strong and trusted brand name in the wooden play set market

4.Products over a wide price range help the company cater a wider audience

Weaknesses

1.Lack of brick-and-mortar stores throughout the USA

2.Increasing prices of wood are making the toy-sets more expensive

Opportunities

1.To enter the in-house play-set space by leveraging existing expertise

2.Expand into the wooden furniture space that caters to kids

3.Expand into markets outside the USA through joint ventures or by providing dealership opportunities

Threats

1.Decreasing space, especially in urban areas means the demand for such wooden sets is falling

2.Competition faced in terms of plastic play-set manufacturers as they are lighter and easier to set up

3.The electronic games industry is attracting younger children. Games like the Wii help children perform physical exercises indoor. This is detrimental to the sales of Creative Playthings

Competition

Competitors

1. Lego

2. Hasbro



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