Duncan Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1147
Advertisements

SWOT Analysis of Duncan Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Duncan Toys

Parent Company

Nordic Group of Companies

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

The Original. World’s #1.

USP

Best known for its yo-yo line

STP

Segment

Yo-Yo and Spin-top enthusiasts

Target Group

Kids in the upper middle class

Positioning

Market-leader in yo-yo’s

SWOT Analysis

Strengths

1.Leading brand in the “Yo-Yo” segment

2.Comes up with limited edition unique designs and hence can command a premium

3.Excellent brand awareness and recall amongst yo-yo enthusiasts

4.Excellent marketing through competitions and shows

Weaknesses

1.Poor distribution in brick-and-mortar stores

2.Poor d

3.Premium pricing prevents mass distribution. No low-end range for beginners.

Opportunities

1.To expand into other related products like spin-tops and gyroscopes

2.To turn discontinued toys into collector’s items

3.Revive the hype around yo-yo’s by indirect marketing through commercials, movies etc

Threats

1.Decreasing popularity of the yo-yo

2.Children are more attracted to electronic devices than spin-tops and yo-yo’s

3.Tightening of school regulations prevents the usage of yo-yo’s

Competition

Competitors

1. Toys R Us

2.Hasbro


The table above concludes the Duncan Toys SWOT analysis along with its marketing and brand parameters.

Advertisements

Browse marketing analysis of more brands and companies similar to Duncan Toys. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: