J. Chein & Company SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 525
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SWOT Analysis of J. Chein & Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

J. Chein & Company

Parent Company

N/A

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

U.S. Can Company

USP

Mechanical toys made from stamped and lithographed tin

STP

Segment

Mechanical and tin toys

Target Group

Children and collectors

Positioning

Leading producer of vintage and antique toys

SWOT Analysis

Strengths

1. Brand recall was very high
2. Seller of unique products
3. Had a good customer reach

4. Products were of high quality and good finishing

Weaknesses

1. Product portfolio very weak
2. Targeted a niche segment

Opportunities

1.Could have diversified its product portfolio
2.Could have introduced accessories and other genres of toys

Threats

1. Other mechanical toys
2.Outdoor games
3.Television

4.Computer games

5.Internet

Competition

Competitors

1.Automoblox
2.Gama Toys

3.Louis Marx



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