Giant Microbes SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 718
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SWOT Analysis of Giant Microbes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Giant Microbes

Parent Company

Giantmicrobes Inc.

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

We're your number one source for all things microbial

USP

Producer of microbial toys

STP

Segment

Educational toys

Target Group

Children and adults

Positioning

Whether your interest is educational, medical, or just plain old entertainment, we're your number one source for all things microbial

SWOT Analysis

Strengths

1. Good media reception
2. Good brand recall in the segment

3.Strong brand name and presence as it is widely available

4. Large brand portfolio with several microbes

Weaknesses

1.Does not have other toys apart from microbes
2.Some microbes cease to exist and they can become unpopular

Opportunities

1.Diversify into other genres
2.Special edition microbes can be made when some disease spreads
3.Museums can be opened for microbes which do not affect human beings anymore

Threats

1.Other similar toy manufacturers
2.Television
3.Outdoor games

Competition

Competitors

1.Automoblox

2.Celebriducks


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