Hamleys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 3567
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SWOT Analysis of Hamleys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hamleys

Parent Company

Groupe Ludendo

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

The finest toys in the world

USP

World’s largest retail toy store

STP

Segment

Retail toy store of some of the biggest toy brands

Target Group

Parents and kids

Positioning

The wide range of toys offered something for all kids

SWOT Analysis

Strengths

1. Brand recall is very high
2. One of the world's Biggest toy retail chains
3. Has a good customer reach and has a wide variety of toys

4. Has a presence all over the world

5. Has survived the test of time and has its presence in the worlds most important metros

6. Good focus on customer experience adds value

Weaknesses

1. Shops located in the upscale market
2. Targets mainly the upper class

Opportunities

1.Target the middle class in the developing economies
2.Can add more product lines to its portfolio

Threats

1. Other retail toy stores
2.Outdoor games
3.Television

4.Computer games and Internet

Competition

Competitors

1.K.B. Toys
2.Toys R U



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