Hot Wheels SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 3058
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SWOT Analysis of Hot Wheels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hot Wheels

Parent Company

Mattel

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Go With the Winner

USP

Die cast toy car

STP

Segment

Toy cars

Target Group

Children and adult collectors

Positioning

Hot Wheels has all the adrenaline and speed of car races in scale

SWOT Analysis

Strengths

1. Brand recall is very high
2. Organizes contests for car enthusiasts which increase brand loyalty
3. Has books and movies dedicated to the brand

4. Has a presence all over the world

5. Wide range of products for the customers to choose from

6. Excellent branding through TVCs and print ads

Weaknesses

1. Not too many car accessories not available
2. Can be easily imitated

Opportunities

1.Can add more car accessories
2.Can add more product lines to its portfolio

Threats

1. Other retail toy stores
2.Outdoor games
3.Television

4.Computer games

5.Internet

Competition

Competitors

1.Brooklin Models
2.Western Models

3.Enchantment Land

4.Durham Classics


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