Wiley SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1185
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SWOT Analysis of Wiley with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wiley

Parent Company

John Wiley & Sons Inc

Category

Printing & Publishing

Sector

Media and Entertainment

Tagline/ Slogan

Wiley Empowers Teaching and Learning

USP

Low priced high quality editions

STP

Segment

Education and Professional books

Target Group

Professionals, scientists, students and educators

Positioning

Valued and respected provider of products contributing to knowledge and understanding

SWOT Analysis

Strengths

1. Global publisher of print and electronic products, specializing in scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services
2. Brings low priced local reprints of bestselling high priced educational textbooks
3. Portfolio of brands which contribute a variety of products
4. Meets all the target segment demands through Wiley-Blackwell, Wiley Plus and Wiley Global Education businesses

5. Well defined network of sales and distribution

Weaknesses

1. Core concentration is mainly on educational sector hence limited audience
2. High focus on English language publishing only
3.Serving low priced editions increases market share at an expense of high margins

Opportunities

1. Strategic acquisitions and mergers that could strengthen its position and can reduce costs
2. Business magazines and content Providing
3. Strengthen position in publications other than English language

Threats

1. Emergence of E-publications, J-STOR, free online E-books
2.Decrease in the usage of prescribed textbooks by major institutes
3. Other global players entering into the company’s main segments

Competition

Competitors

1.Pearson
2.McGraw Hill
3.Cengage learning



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