Scholastic Corporation SWOT Analysis
Scholastic Corporation is one of the leading brands in the media & entertainment sector. Scholastic Corporation SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Scholastic Corporation:
Quick Glance:
Scholastic Corporation Strengths
- Largest publisher and distributor of children's books in the world
- Global reach, serving customers in 45 languages and more than 150 countries
- Leader in educational technology and services and children's media
- Has a great corporate responsibility which is an added advantage to meet the regions of Expansion
- Strong brandname and extensive distribution
Above are the strengths in the SWOT Analysis of Scholastic Corporation. The strengths of Scholastic Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Scholastic Corporation Weaknesses
- Limited markets share and Growth in online sales
- Overdependence on US market and government
- No other segment except Children segment is targeted
These were the weaknesses in the Scholastic Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Scholastic Corporation Opportunities
- Partnering with communities helps bring books and reading to all children
- Sharing resources with those companies which support similar interests
- Major other segments to expand its product portfolio
Above we covered the opportunities in Scholastic Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Scholastic Corporation Threats
- Intense competition by the regional publishers of different countries
- Rapid changes in the educational structure of different countries
- Global players entering into the children’s segment due to high margins
The threats in the SWOT Analysis of Scholastic Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Scholastic Corporation SWOT analysis.
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About Scholastic Corporation
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Scholastic Corporation Overview | |
|---|---|
| Parent Company |
Scholastic Corporation |
| Category |
Media and Entertainment |
| Sector | |
| Tagline/ Slogan |
Read Every day. Lead a better life |
| USP |
Best content to encourage intellectual and personal growth of all children |
| Scholastic Corporation STP | |
| Segmentation |
Educational printing and publishing |
| Target Market |
All kinds of Children’s books |
| Positioning |
Provider of outstanding books, classroom magazines and educational programs |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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