Scholastic Corporation SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1262
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SWOT Analysis of Scholastic Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Scholastic Corporation

Parent Company

Scholastic Corporation

Category

Media and Entertainment

Sector

Printing & Publishing

Tagline/ Slogan

Read Every day. Lead a better life

USP

Best content to encourage intellectual and personal growth  of all children

STP

Segment

Educational printing and publishing

Target Group

All kinds of Children’s books

Positioning

Provider of outstanding books, classroom magazines and educational programs

SWOT Analysis

Strengths

1.  Largest publisher and distributor of children's books in the world
2. Global reach, serving customers in 45 languages and more than 150 countries
3.  Leader in educational technology and services and children's media
4. Has a great corporate responsibility which is an added advantage to meet the regions of Expansion

5. Strong brandname and extensive distribution

Weaknesses

1. Limited markets share and Growth in online sales
2.Overdependence on US market and government
3.No other segment except Children segment is targeted

Opportunities

1. Partnering with communities helps bring books and reading to all children

2.Sharing resources with those companies which support similar interests

3.Major other segments to expand its product portfolio

Threats

1. Intense competition by the regional publishers of different countries
2.Rapid changes in the educational structure of different countries
3.Global players entering into the children’s segment due to high margins

Competition

Competitors

1.Holy Faith International
2.Wiley
3.Oxford University Press



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