Cengage Learning SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1440
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SWOT Analysis of Cengage Learning with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cengage Learning

Parent Company

Cengage

Category

Printing & Publishing

Sector

Media and Entertainment

Tagline/ Slogan

Get inspired. Leave empowered.

USP

Develop and publish innovative teaching and learning products to meet the constantly changing needs

STP

Segment

Educational Books and catalogues

Target Group

Higher education, professional and library references

Positioning

Most respected and innovative source of teaching, learning and research solutions for academic, professional, trade and library markets

SWOT Analysis

Strengths

1. Brand Recognition and dealer loyalty
2. It has a global presence with operations in around 20 countries
3. It has both print as well as digital products including CourseMate, CourseMaster, Course360
4. Wide range of brands including Brooks/Cole, Delmar, gale Heinle etc

Weaknesses

1. Total overhead costs are too high and inflexible technology
2. Inability to increase market growth although it has resources

Opportunities

1.Synergies with other players to expand the distribution network
2.Differentiation through customer service excellence
3.Mergers and acquisitions with potential companies to increase the market share

Threats

1.Industry restructuring –by store categories and by supplier/retailer alliances
2.Cost of environmental legislation
3.Failure to capture convenience market growth

Competition

Competitors

1. Scholastic learning
2.Pearson
3.McGraw Hills



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