Cengage Learning SWOT Analysis

Published in Media & Entertainment category by MBA Skool Team

Cengage Learning is one of the leading brands in the media & entertainment sector. Cengage Learning SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cengage Learning:

Cengage Learning Strengths

  1. Brand Recognition and dealer loyalty
  2. It has a global presence with operations in around 20 countries
  3. It has both print as well as digital products including CourseMate, CourseMaster, Course360
  4. Wide range of brands including Brooks/Cole, Delmar, gale Heinle etc

Above are the strengths in the SWOT Analysis of Cengage Learning. The strengths of Cengage Learning looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Cengage Learning Weaknesses

  1. Total overhead costs are too high and inflexible technology
  2. Inability to increase market growth although it has resources

These were the weaknesses in the Cengage Learning SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Cengage Learning Opportunities

  1. Synergies with other players to expand the distribution network
  2. Differentiation through customer service excellence
  3. Mergers and acquisitions with potential companies to increase the market share

Above we covered the opportunities in Cengage Learning SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Cengage Learning Threats

  1. Industry restructuring –by store categories and by supplier/retailer alliances
  2. Cost of environmental legislation
  3. Failure to capture convenience market growth

The threats in the SWOT Analysis of Cengage Learning are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Cengage Learning SWOT analysis.

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About Cengage Learning

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Cengage Learning Overview
Parent Company

Cengage

Category

Printing & Publishing

Sector

Media & Entertainment

Tagline/ Slogan

Get inspired. Leave empowered.

USP

Develop and publish innovative teaching and learning products to meet the constantly changing needs

Cengage Learning STP
Segmentation

Educational Books and catalogues

Target Market

Higher education, professional and library references

Positioning

Most respected and innovative source of teaching, learning and research solutions for academic, professional, trade and library markets


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Cengage Learning. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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