Posted in Media & Entertainment, Total Reads: 1440
SWOT Analysis of Cengage Learning with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Printing & Publishing
Media and Entertainment
Get inspired. Leave empowered.
Develop and publish innovative teaching and learning products to meet the constantly changing needs
Educational Books and catalogues
Higher education, professional and library references
Most respected and innovative source of teaching, learning and research solutions for academic, professional, trade and library markets
1. Brand Recognition and dealer loyalty 2. It has a global presence with operations in around 20 countries 3. It has both print as well as digital products including CourseMate, CourseMaster, Course360 4. Wide range of brands including Brooks/Cole, Delmar, gale Heinle etc
1. Total overhead costs are too high and inflexible technology 2. Inability to increase market growth although it has resources
1.Synergies with other players to expand the distribution network 2.Differentiation through customer service excellence 3.Mergers and acquisitions with potential companies to increase the market share
1.Industry restructuring –by store categories and by supplier/retailer alliances 2.Cost of environmental legislation 3.Failure to capture convenience market growth
The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.