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SWOT Analysis of Cengage Learning with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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1. Brand Recognition and dealer loyalty 2. It has a global presence with operations in around 20 countries 3. It has both print as well as digital products including CourseMate, CourseMaster, Course360 4. Wide range of brands including Brooks/Cole, Delmar, gale Heinle etc
1. Total overhead costs are too high and inflexible technology 2. Inability to increase market growth although it has resources
1.Synergies with other players to expand the distribution network 2.Differentiation through customer service excellence 3.Mergers and acquisitions with potential companies to increase the market share
1.Industry restructuring –by store categories and by supplier/retailer alliances 2.Cost of environmental legislation 3.Failure to capture convenience market growth
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