Grupo Planeta SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 942

SWOT Analysis of Grupo Planeta with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Grupo Planeta

Parent Company

Grupo Planeta


Printing & Publishing


Media and Entertainment

Tagline/ Slogan

Navigate the turbulence of cross-cultural dynamics in order to co-create a constructive future together with cultural others.


The central figure of success is the publisher



All kinds of printing and publishing needs

Target Group

Mainly the magazines, news papers and catalogues


A brand that puts the publisher at par importance

SWOT Analysis


1. The company has a high degree of centralization and low degree of formalization which gives independence to individual units
2. Leads publishing market in Spain and Latin America and 2nd in France and s 6th largest in the world
3. It boasts over 100 publishing imprints and a catalogue of over 1500 Spanish and foreign, classical and contemporary authors
4.Major presence in U.S.  Hispanic market counting on over 20 publishing companies worldwide


1. Only a regional player in the Spanish and France although it has huge number of imprints
2.Language barriers and idiosyncratic differences makes the company more difficult to enter new publications in other global languages


1.Mergers similar to Vueling will generate interesting synergies and new business opportunities
2.Consolidation and Acquisitions will bring technical and structural convergence
3.Bringing a differentiation in the Internationalization process of Grupo Planeta


1. All the other competitors went global already and hence this is a real threat that should be handled
2.More of a family powered business culture
3. Emphasis on Internationalization may disrupt core competencies



1.Hachette Livre
2.Random House


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