Hachette Livre SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1185
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SWOT Analysis of Hachette Livre with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hachette Livre

Parent Company

Lagardere

Category

Printing & Publishing

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Updated information with trendy and fashion conscious

STP

Segment

All categories of book publishing

Target Group

Literature, text books, travel guides and cook books

Positioning

Publishers that demonstrate  vogue and trendy

SWOT Analysis

Strengths

1. They perform best by close relationships with the markets, authors, and their readers
2. Well equipped with the resources to meet the expectations of the readers and authors and a subsidiary of Giant publisher Lagandere
3. Covers all editorial genres through diversity in the languages French, English and Spanish and many parts of the world

4. Fact driven marketing approach

5.State of the art distribution facilities with in depth bookselling market reach and strong appeal to the  third party publishers

Weaknesses

1. Mostly concentrated in limited parts of Europe
2. Headroom for the market growth on the French speaking markets appear limited

3.Absence of English language educational activity to spearhead Hachette Livre’s international growth in developing countries

Opportunities

1. Moving into the emerging markets like China, Central Europe, Latin America etc., which provides a significant reservoir of growth
2.Grabbing the sources of growth in developed markets like cycles in government reforms, changes in topics covered in the books etc.,
3. Completion of Hachette’s fully integrated business model in major presence countries

4.Organic growth in the parts work market

5. International cross fertilization in Literature and illustrated books

Threats

1. Ambitions of internet giants and the RSS illegal free e-books and online resources
2.World wide concentration in book publishing may raise the stakes for scale driver investments and future acquisitions
3. The book market relevant to Hachette Livre is highly segmented

Competition

Competitors

1.Random House

2.Mercure de France
3.Olympia Press



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