MacMillan Publishers SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1151
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SWOT Analysis of MacMillan Publishers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MacMillan Publishers

Logo

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Parent Company

MacMillan Publishing

Category

Printing & publishing

Sector

Media and Entertainment

Tagline/ Slogan

Redefining learning

USP

Makes learning happen with new and pioneering ways

STP

Segment

All the segments under education and literary

Target Group

School and management level education students

Positioning

High quality educational publishing and first choice of  school teachers and principals

SWOT Analysis

Strengths

1. It is one of the largest publication houses in the world
2. It is innovative, customer focused and forward looking
3. Chosen by UNICEF as a critical partner in the ‘Meena Books’ –a venture of high social impact aiming at empowering underprivileged girl child. 
4. Well known for its accuracy and error free publishing

5. Strong brand name and widely distributed and good availability

Weaknesses

1. The fiction and nonfictional sector of publishing is not given more importance
2.Higher education segment is more concentrated to the management education
3.Not a big publisher in other Indian languages

Opportunities

1. Can expand into other commercial and business publications like magazines, catalogues etc.,
2.Covering the all areas of the higher education segment mainly engineering stream
3.Acquiring the small players to increase the market share

Threats

1. Local players publishing in local languages
2. Increase in global publishing houses in India
3.Rise in prices of raw materials

Competition

Competitors

1.Pearson India
2.Laxmi publications
3.PHI learning (Eastern Economy Editions)



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