Penguin Books India SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1889
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SWOT Analysis of Penguin Books India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Penguin Books India

Parent Company

PEARSON

Category

Printing & Publishing

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Quality low cost books

STP

Segment

Publishes every segment of the literary books apart from core education

Target Group

Strong fiction and narrative nonfiction group

Positioning

A brand that publishes for all kind of readers

SWOT Analysis

Strengths

1. Largest English language trade publisher in the sub-continent with over 250 new titles every year and has an active backlist of 3000 titles
2. It publishes in different languages and has a strong online presence of any Indian publisher
3. Penguin India has the highest recall value among readers and booklovers in India
4. Its authors won virtually every major literary prize; including Nobel prize, the Magsaysay award, the Jnanpith award etc.

5. Widely available across cities owing to strong distribution

Weaknesses

1. Lack of presence in the educational book market
2.Limited global penetration compared to other leading players

Opportunities

1. Leveraging its strong distribution network to become an exclusive distribution partner to other leading publishers
2.strategic alliances and M&As with other publications to increase the customer base
3.Encouraging first time writers since India has an emerging market for new writers

Threats

1. Strong competition from other regional book publishers
2.Changes in interest of readers from Indian authors’ books to foreign authors’ books
3.Best authors moving to other publications for publishing their next book

Competition

Competitors

1.Rupa publications
2. National Book trust
3.Hoy faith publications



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