UTV Software Communications Ltd SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1388
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SWOT Analysis of UTV Software Communications Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

UTV Software Communications Ltd

Parent Company

Walt Disney Entertainment

Category

Channels, Production house, Gaming

Sector

Media and broadcasting

Tagline/ Slogan

-

USP

India's first integrated global media and entertainment company

STP

Segment

Segmenting based on entertainment needs of the users

Target Group

Gamers moviegoers and television viewers across all demographics

Positioning

we are a creatively led company which believes in setting not following trends

SWOT Analysis

Strengths

1. Good Infrastructure and support from Walt Disney.

2. Entertainment across all media devices and gadgets leaving no stone unturned in media industry which cross promotes inter institution brand.

3. The UTV group has expanded into 5 verticals, all of which allow for synergy across in terms of content development, communication and development of thought leadership. This also creates exciting opportunities for employees to move across businesses in order to broaden their experience and enrich their career.

4. Listed on India's premier stock exchange, The Bombay Stock Exchange UTV has subsidiaries with offices across India, UK, USA and Japan.

5. Strong brand presence

Weaknesses

1. Late entry into the market compared to leading players

2. Gaming across only mobile platform

Opportunities

1. Mobiles are gaining more importance in smartphone era so they need to increase the quality of games.

2. Release of more films per year

3. Increase number of channels in variety like news, educational.

Threats

1. Heavy competition from the competitors

2. Govt and legal hassles which hamper relation between partners and demographics

3. Alternate sources of entertainment

Competition

Competitors

1. Star network

2. Eros

3. Universal pictures



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