Dharma Productions SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2213
Advertisements

SWOT Analysis of Dharma Productions with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dharma Productions

Parent Company

Dharma Productions

Category

Film production

Sector

Media and broadcasting

Tagline/ Slogan

Lots of stories to be told...Lots of hidden talent to be discovered...and lots of movies to be made.

USP

Indian film production company with lots of great movies

STP

Segment

Cinematic viewers

Target Group

Medium and High end of the pyramid

Positioning

Something for everyone.

SWOT Analysis

Strengths

1. Strong  backing of experienced film makers

2. Wide variety of films leading to wider audience

3. High recognition all across the world.

4. Many awards to the movies made which increases the brand position and equity.

5. In house directors and top celebrities like Shahrukh Khan, Hritik Roshan etc

Weaknesses

1. Piracy may cause loss in revenue

2. Penetration is not much in rural marketand controversies with other production houses

Opportunities

1. Increase brand reputation by producing commercials with both national and international brands

2. More offbeat films to cater to different segments

Threats

1. Heavy competition from the competitors

2. Legal and govt regulations

3. Alternate sources of entertainment which causes credible threat to film industry suchas cricket and politics

Competition

Competitors

1. Yash Raj Films

2. Tips Industries Limited

3. Aamir Khan Productions

4. Hari Om Entertainment



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: