Dharma Productions SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2129

SWOT Analysis of Dharma Productions with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dharma Productions

Parent Company

Dharma Productions


Film production


Media and broadcasting

Tagline/ Slogan

Lots of stories to be told...Lots of hidden talent to be discovered...and lots of movies to be made.


Indian film production company with lots of great movies



Cinematic viewers

Target Group

Medium and High end of the pyramid


Something for everyone.

SWOT Analysis


1. Strong  backing of experienced film makers

2. Wide variety of films leading to wider audience

3. High recognition all across the world.

4. Many awards to the movies made which increases the brand position and equity.

5. In house directors and top celebrities like Shahrukh Khan, Hritik Roshan etc


1. Piracy may cause loss in revenue

2. Penetration is not much in rural marketand controversies with other production houses


1. Increase brand reputation by producing commercials with both national and international brands

2. More offbeat films to cater to different segments


1. Heavy competition from the competitors

2. Legal and govt regulations

3. Alternate sources of entertainment which causes credible threat to film industry suchas cricket and politics



1. Yash Raj Films

2. Tips Industries Limited

3. Aamir Khan Productions

4. Hari Om Entertainment


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