STAR Network SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1461
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SWOT Analysis of STAR Network with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

STAR Network

Parent Company

Star Network

Category

Channels and broadcasting

Sector

Media and broadcasting

Tagline/ Slogan

-

USP

STAR India's portfolio includes 33 channels in eight languages

STP

Segment

Segmenting based on different television viewing tastes and channels

Target Group

Children, House wives, regional viewers, Men, News enthusiast, Youth,

Positioning

Something for everyone.

SWOT Analysis

Strengths

1. STAR India's portfolio includes 33 channels in eight languages to more than 400 million people every week across India and more than 100 countries across the globe.

2. Wide variety of channels ranging from regional channels and sports, national and international channels

3. All of Star's channels are advertiser-driven, thus they are free to viewers. This tends to give Star-TV a much larger audience than pay-TV operations

4. The system's emphasis on intra-regional cultural flows--across national borders but within language and cultural boundaries

5. Huge innovation in tv shows which aims at social responsibility.

6. Advertisement through print media and outdoor marketing which gives immense brand recall.

7. Conduct of events like awards and festivals which leads increase in cross promotion

8. STAR India also manages News Corporation's interests in seven ventures

Weaknesses

1. The soaps are going to mature and programming is based on trps which affects the prime time slots performance effectively.

2. Regional channels are not exploited to the fullest and the revenues on them are meager.

Opportunities

1. Shifts in demographics which brings the changing customer viewing tastes which can be effectively changed to capture the market.

2. Using non-traditional branding techniques such as events and festivals very much.

3. Use of web based players and social media campaigns.

Threats

1. Increasing competition and only way to differentiate in variety and innovation.

2. Entry of foreign players and joint ventures by other competitors.

3. Alternate sources of entertainment such as web and social media.

Competition

Competitors

1. Colors

2. Sony

3. Zee



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