Time Warner Cable SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 3693

SWOT Analysis of Time Warner Cable with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Time Warner Cable

Parent Company

Time Inc, Warner Communications


Channels and broadcasting


Media and broadcasting

Tagline/ Slogan

Enjoy Better


Reliable and consistent cable



Segmenting based on geographic locationswith demographic segmenting

Target Group

Professional Youngsters (Source: Marketing Plan Pro), Upper-Medium Income Household, and Baby Boomers


TWC offers quality service, and reliability

SWOT Analysis


1. High Product Offering which is also customised

2. Strong Brand Recognition and visibility

3. VOD and DVR Available to All Customers

4. Good financial Health Compared to Competition

5. No Service Contracts and No Extra HD Equipment Required

6. Equipment Does Not Have to be Purchased

7. Dominant Market Share

8. Time Warner’s AOL Web Content Services Division reached 75 million unique visitors

9. Its presence even reaches into the contemporary cartoon genre such as the Cartoon Network


1. Limited of Awareness of DVR and VOD Benefits to Customers

2. Inability to Market to Customers Using Mass Media

3. Signal intrusion & accidental transmission of wrong content


1. Consumer Awareness of VOD and DVR Benefits

2. Awareness of Bundling and Awareness of Internet Phone Service

3. Availability of HD Channels

4. Increased buying power of Hispanic Market

5. Consumer Confidence through Excellent Customer Service

6. Internet Marketing and VOD Buy-rates


1. Satellite Perception by Potential Customers

2. Competitor Pricing and Consolidation and Partnerships of Competition

3. Cell Phone Use / Decreased Need for Landline

4. Entrance of Telecom into Television/Video Content Market



1. Cablevision Systems Corporation

2. Comcast Corporation

3. Crown Media Holdings, Inc.

4. Discovery communications


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