Time Warner Cable SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 3889
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SWOT Analysis of Time Warner Cable with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Time Warner Cable

Parent Company

Time Inc, Warner Communications

Category

Channels and broadcasting

Sector

Media and broadcasting

Tagline/ Slogan

Enjoy Better

USP

Reliable and consistent cable

STP

Segment

Segmenting based on geographic locationswith demographic segmenting

Target Group

Professional Youngsters (Source: Marketing Plan Pro), Upper-Medium Income Household, and Baby Boomers

Positioning

TWC offers quality service, and reliability

SWOT Analysis

Strengths

1. High Product Offering which is also customised

2. Strong Brand Recognition and visibility

3. VOD and DVR Available to All Customers

4. Good financial Health Compared to Competition

5. No Service Contracts and No Extra HD Equipment Required

6. Equipment Does Not Have to be Purchased

7. Dominant Market Share

8. Time Warner’s AOL Web Content Services Division reached 75 million unique visitors

9. Its presence even reaches into the contemporary cartoon genre such as the Cartoon Network

Weaknesses

1. Limited of Awareness of DVR and VOD Benefits to Customers

2. Inability to Market to Customers Using Mass Media

3. Signal intrusion & accidental transmission of wrong content

Opportunities

1. Consumer Awareness of VOD and DVR Benefits

2. Awareness of Bundling and Awareness of Internet Phone Service

3. Availability of HD Channels

4. Increased buying power of Hispanic Market

5. Consumer Confidence through Excellent Customer Service

6. Internet Marketing and VOD Buy-rates

Threats

1. Satellite Perception by Potential Customers

2. Competitor Pricing and Consolidation and Partnerships of Competition

3. Cell Phone Use / Decreased Need for Landline

4. Entrance of Telecom into Television/Video Content Market

Competition

Competitors

1. Cablevision Systems Corporation

2. Comcast Corporation

3. Crown Media Holdings, Inc.

4. Discovery communications



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