Virgin Media SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 4989
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SWOT Analysis of Virgin Media with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Virgin Media

Parent Company

NTL and Telewest

Category

television, internet, mobile phone and fixed-line telephone services

Sector

Media and broadcasting

Tagline/ Slogan

Watch it, surf it, talk it, walk it

USP

First "quadruple-play" media company in the United Kingdom, offering television, internet, mobile phone and fixed-line telephone services

STP

Segment

Segmenting based on different sources of broadcasting

Target Group

Fixed line, television users, internet users

Positioning

A popular high quality media and broadcasting company

SWOT Analysis

Strengths

1. All of the company's consumer services were rebranded under the Virgin Media name

2. Cable infrastructure brings many benefits to owners, because the expense of establishing cable infrastructure to customers provides a natural barrier to entry against competitors.

3. It also allows many additional services such as phone, cable TV and internet connectivity

4. The Sir Richard Branson goes for promotion in such a way that it effects all the media houses leading to trigger the all the channels with branding promotion.

5. Virgin Media owns and operates its own fibre-optic cable network, the only national cable network in the United Kingdom

6. Wide user base of approximately 5 million cable customers, of whom around 3.8 million were supplied with its television services (Virgin TV), around 4 million with broadband internet services and around 4.2 million with fixed-line telephony services

7. Virgin TV carries around 300 digital television and radio channels, including a mixture of subscription, premium subscription and pay-per-view channels.

8. Virgin TV, the digital cable television service from Virgin Media, currently ranks as the UK's second largest pay TV service

Weaknesses

1. Integrating acquisitions could distract a company from other important tasks within the firm.

2. Expenses related to integrating back office IT systems and different corporate cultures could lead to further issues that hurt the firm over the long term.

3. High cost of business negatively affect profitability is a concern

Opportunities

1. Internet television brings higher demand for internet services through broadband carriers.

2. More penetration and tieups with other international companies

Threats

1. Higly competitive industry.

2. Job cutting would cause and issue

3. Unfavorable govt policies

Competition

Competitors

1. BT Group

2. O2 Mobile

3. TalkTalk

4. Vodafone



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