Yash Raj Films YRF SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 3085
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SWOT Analysis of Yash Raj Films YRF with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yash Raj Films YRF

Parent Company

Yash Raj Films Ltd

Category

Films and entertainment

Sector

Media and broadcasting

Tagline/ Slogan

Films for ever

USP

YRF Studios is India's leading Entertainment Conglomerate – veritably a "Studio" in every sense.

STP

Segment

Segmenting based on different movie tastes

Target Group

Mostly people loving Family,drama,romantic entertainers

Positioning

Love and Family and drama

SWOT Analysis

Strengths

1. It is India's biggest production company

2. Yash Raj Films has launched its own merchandise label called YRF Merchandise which offers a range of products embellished with pictures and posters from Yash Raj Films helping in branding.

3. Presence of popular movie stars like Amitabh Bachchan, Shahrukh Khan etc makes it a high brand value production house

4. The movie DDLJ which is second most movie played in theatre helps in brand recall.

5. International association recognition being a phenomenal production house

6. Impact movies which score highly at movie award functions also

Weaknesses

1. Limited innovation in terms of genre of movies

2. No great presence in regional movies

3. Limited number of directors associated with production house

Opportunities

1. Changing tastes of movies can be used to tap the regional market.

2. Making off beat film for critical and business success.

3. Entry into animated and action movies to generate more customers

Threats

1. Inter studio rivalry.

2. The ties between the different aspects of film industries are very futile and delicate.

3. Brand recognition is associated more with directors more than film house.

Competition

Competitors

1. UTV Spotboy productions

2. Red Chillies entertainment

3. Dharma Productions



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