Naspers SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1382
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SWOT Analysis of Naspers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Naspers

Parent Company

Naspers

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

Entertainment, information and trading on demand

USP

Entertainment, trading opportunities, information and access to their friends – wherever our users may be.

STP

Segment

Funds in Media related companies

Target Group

E-commerce and Media firms

Positioning

Traditional print media company to current e-media focused approach

SWOT Analysis

Strengths

1. Strong brand presence in the field of multi media, TV and broadcasting
2.  Experienced entrepreneurs to build internet businesses from scratch

3.Operations in over 15 countries across the world

4. Nearly 12000 employees form the strong workforce of the company

5. Has many brands of newspapers, magazines, internet services etc

Weaknesses

1. Crowded funding market
2. Weak presence in Asian Media and E-commerce sector

Opportunities

1. Growing e-commerce sector in South Asia and China
2. Consolidation in Internet ventures in Central Europe

Threats

1. High taxation and regulation in India
2. E-media at  a nascent stage with less penetration of m-commerce

Competition

Competitors

1. Hearst Media
2. Time Warner


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