Adlabs India SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2226
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SWOT Analysis of Adlabs India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Adlabs India

Parent Company

Reliance Entertainment

Category

Broadcasting & cables

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

Cost effective entertainment option to the popular masses

STP

Segment

Media and entertainment seeking individuals

Target Group

Urban & Semi urban middle & upper class

Positioning

As an entertainment movie show franchise which caters to the inexpensive demand of the popular masses

SWOT Analysis

Strengths

1. Growing urban consumer base in India
2. Reliance a strong brand name
3. Established consumer base in India

4. Large variety of services offers to customers

5. Tieups with leading production houses adds brand value

Weaknesses

1. High seasonal fluctuations
2. Losses at times due to commitment to movie distributors is a concern

Opportunities

1. Tap the semi urban & rural market at a lower cost
2. Provide other value added services

Threats

1. Piracy in the movie market
2. Competitors in the industry lowering their prices leading to a price war

Competition

Competitors

1. BIG cinemas

2. UTV Motion Pictures



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