Adlabs India SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2585
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SWOT Analysis of Adlabs India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Adlabs India

Parent Company

Reliance Entertainment

Category

Broadcasting & cables

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

Adlabs offers cost effective entertainment option to the popular masses

Adlabs STP

Segment

Media and entertainment seeking individuals

Target Group

Urban & Semi urban middle & upper class

Positioning

As an entertainment movie show franchise which caters to the inexpensive demand of the popular masses

Adlabs SWOT Analysis

Strengths

1. Growing urban consumer base in India is being tapped by Adlabs

2. Reliance is a strong brand name, which has a positive influence on the brand

3. Adlabs has a strong established consumer base in India

4. Large variety of services offers to customers by Adlabs

5. Tieups with leading production houses adds brand value

Weaknesses

1. High seasonal fluctuations can affect the business
2. Losses at times due to commitment to movie distributors is a concern

Opportunities

1. Tap the semi urban & rural market at a lower cost
2. Providing other value added services can boost Adlabs

Threats

1. Piracy in the movie market can affect Adlabs's business
2. Competitors in the industry lowering their prices leading to a price war

Competition

Competitors

1. BIG cinemas

2. UTV Motion Pictures


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