Tips Industries SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1508
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SWOT Analysis of Tips Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tips Industries

Parent Company

TIPS Industries Ltd.

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

One of the largest corporate house in terms of music and film productions who believes in staying in tune with evolving preference

STP

Segment

Media and broadcasting

Target Group

Urban audience who like movies and music as entertainment

Positioning

Major player in music and film industry in India

SWOT Analysis

Strengths

1.  Great Marketing Team with over 1000 distributors, and over 400,000 retailers
2.  International, State-of-the-art production facilities
3. Expertise in mass-appeal movies and music

4. Have produced popular mainstream Indian cinema movies

5. Holds copyright for over 50 Indian films

Weaknesses

1.Business is mostly dependent on the Indian market
2. Limited of music business development

Opportunities

1. Regional Media on rise
2. Digitization and New Media– New Avenues
3. Increasing the limit of FDI in broadcasting

Threats

1. Fleeting Consumer expectations
2. Cycle time for popular songs has decreased
3. Increasing cost of rights for movies and songs

Competition

Competitors

1. Sony movies
2. T-Series
3.  Red Chillies



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