HT Media SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2152
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SWOT Analysis of HT Media with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HT Media

Parent Company

HT Media Ltd.

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

Enriching and Empowering India

USP

Third largest print media delivering quality content

STP

Segment

General News following Category

Target Group

English Speaking Audience ( HT Print Media) , Age -18-25(Fever 104)

Positioning

Trustworthy news coverage for the people of India

SWOT Analysis

Strengths

1. Increase in MINT Readership garnering market share in Metro and Tier-1 towns
2. Experience Management with focus on diversification
3.Strong brand name as it has brands like Hindustan Times, Fever 104 Radio etc

4. Wide reach across India with a strong readership

5. Good brand recall and widely recognised and available

6. Produces over 1.5 million copies per hour in nearly 20 facilities

Weaknesses

1.Increasing penetration of digital media could affect newspaper readership in the in the long term
2.News related controversies often create an issue

Opportunities

1. Increasing Advertising Yields and penetration in Tier-2 and Tier-3
2. Higher Margins from e-newspaper subscription
3.Fever 104  is a major threat to Radio Mirchi

Threats

1. Raw Material cost increasing, putting pressure on margins
2. Weakness in Macroeconomic environment
3. Intense regional competition with few competitors taking national route

Competition

Competitors

1. Times of India
2. The Hindu
3. Indian Express



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