Juro Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 732
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SWOT Analysis of Juro Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Juro Toys

Parent Company

Juro Novelty Company (acquired by Goldberger Doll Co.)

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Producer of plastic ventriloquist figures

STP

Segment

Ventriloquist toys

Target Group

Children and adults

Positioning

Dolls that behave like humans

SWOT Analysis

Strengths

1. Unique products and good product portfolio
2. Good brand recall

3. Strong brand name

4. Product quality was high

Weaknesses

1.Does not have other toys apart from a few figures
2.After celebrities retire and they can become unpopular

3.Failure to innovate led to poor performance of the brand

Opportunities

1.Diversify into other genres
2.Special edition celebrities can be made at their peak form

3.Museums can be opened

Threats

1.Other similar toy manufacturers
2. Internet, videogames, Television
3.Outdoor games

Competition

Competitors

1.Automoblox

2.Celebriducks


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