Larami Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 606
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SWOT Analysis of Larami Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Larami Toys

Parent Company

Hasbro Inc.

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Toys for all seasons

USP

Low cost toys

STP

Segment

Low cost toys

Target Group

Children of All ages from middle and upper middle class

Positioning

Toys for all seasons

SWOT Analysis

Strengths

1. Leading name in water toys
2. The brand had a good brand recall

3. Strong brand name and had been bought by Hasbro

4.Media visibility and awareness about the toys was present

Weaknesses

1.Does not have a broad retail customer base
2.Weak brand portfolio led to the brand decline

Opportunities

1.Diversify into other genres
2.Special edition toys can be made at their season

3. Special exhibitions can be organized at schools

Threats

1.Other similar toy manufacturers
2.Internet, Television, online games
3.Outdoor games

Competition

Competitors

1. Mattel

2. Fisher-price



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