Kid Brands SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1262
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SWOT Analysis of Kid Brands with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kid Brands

Parent Company

Kid Brands, Inc.

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Essentials for infants and kids

USP

Toys for infants

STP

Segment

Infants’ toys and accessories

Target Group

Infants and children from upper middle class

Positioning

Every toy needed for infants

SWOT Analysis

Strengths

1. Strong product portfolio due to four subsidiaries
2. Good brand visibility in the segment having a good brand recall

3. Tie-ups with international brands like Disney further enhances brand image

4. Good philanthropic practices

Weaknesses

1.Does not have a broad customer base compared to leaders
2.Limited brand presence in emerging economies

Opportunities

1.Diversify into other genres
2.Special edition toys can be made at their season

3.Museums can be opened for retired toys

4. Special exhibitions can be organized at schools

Threats

1.Increasing competition from international players
2.Television, online games etc
3.Outdoor games

Competition

Competitors

1.Barbie

2.Celebriducks



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