Broadcast Initiatives Limited SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 710

SWOT Analysis of Broadcast Initiatives Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Broadcast Initiatives Limited

Parent Company

Sri Adhikari Brothers News & Television Network Limited


Broadcasting& Cables


Media and Entertainment

Tagline/ Slogan

Live India – Khabar hamari,Faisla aapka


Live India - Empower audience by delivering in-depth coverage of all news related issues



TV Viewers (Hindi and Marathi viewers)

Target Group

All section of the society in tier 1 and tier 2 cities


Indian media firm in the Sri Adhikari Brothers group

SWOT Analysis


1.Owns the TV channels Live India (Hindi) and Mi Marathi (Marathi)

2. The business model of the firm subcontracts its marketing to other media groups

3. Mi Marathi -A Marathi entertainment channel, which is a fusion of modern and traditional content for various age groups

4. Live India -  Empower audience by delivering in-depth coverage of all news related issues

5. Cost advantage

6. Channel is introducing program for all age groups


1.Running in net lossesis a concern

2. Not engaged in manufacturing or processing activity

3. Low market shareand Brand recognition is quite weak


1.Emerging markets and expansion abroad

2. Advertising Industry has undergone drastic change over the years

3. Enter into Strategic alliance with potential partners

4. Product and services expansion


1. Competition from other advertising industries

2. Government regulations

3. Marketing Services are quite weak

4.The group channel Live India was banned for sting operation. It breached Cable Networks Regulation Act 1995

5. Economic slowdown and price wars



1.Baba Arts Limited

2. Balaji Telefilms Limited

3. Aashta Broadcasting Network Ltd.


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