Broadcast Initiatives Limited SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 669
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SWOT Analysis of Broadcast Initiatives Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Broadcast Initiatives Limited

Parent Company

Sri Adhikari Brothers News & Television Network Limited

Category

Broadcasting& Cables

Sector

Media and Entertainment

Tagline/ Slogan

Live India – Khabar hamari,Faisla aapka

USP

Live India - Empower audience by delivering in-depth coverage of all news related issues

STP

Segment

TV Viewers (Hindi and Marathi viewers)

Target Group

All section of the society in tier 1 and tier 2 cities

Positioning

Indian media firm in the Sri Adhikari Brothers group

SWOT Analysis

Strengths

1.Owns the TV channels Live India (Hindi) and Mi Marathi (Marathi)

2. The business model of the firm subcontracts its marketing to other media groups

3. Mi Marathi -A Marathi entertainment channel, which is a fusion of modern and traditional content for various age groups

4. Live India -  Empower audience by delivering in-depth coverage of all news related issues

5. Cost advantage

6. Channel is introducing program for all age groups

Weaknesses

1.Running in net lossesis a concern

2. Not engaged in manufacturing or processing activity

3. Low market shareand Brand recognition is quite weak

Opportunities

1.Emerging markets and expansion abroad

2. Advertising Industry has undergone drastic change over the years

3. Enter into Strategic alliance with potential partners

4. Product and services expansion

Threats

1. Competition from other advertising industries

2. Government regulations

3. Marketing Services are quite weak

4.The group channel Live India was banned for sting operation. It breached Cable Networks Regulation Act 1995

5. Economic slowdown and price wars

Competition

Competitors

1.Baba Arts Limited

2. Balaji Telefilms Limited

3. Aashta Broadcasting Network Ltd.



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