Cinerad Communications Limited SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 661
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SWOT Analysis of Cinerad Communications Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cinerad Communications Limited

Parent Company

Cinerad Communications Limited

Category

Broadcasting& Cables

Sector

Media and Entertainment

Tagline/ Slogan

If you have an idea for a film/ TV Serial we can make it happen

USP

The company produces advertising and promotional films, corporate films, and documentaries for television. It also offers post production services and operates a digital editing facility.

STP

Segment

Viewers of advertising and promotional films, documentaries and feature films

Target Group

Reaches out to over 6 million people through customers, cable operators, employees, dealers, etc.

Positioning

One of the leading & well-known name into documentary advertising films in the Mumbai

SWOT Analysis

Strengths

1.Offers post production services and operates a digital editing facility

2. Client base included corporate entities from various segments of industry

3. Enter into a strategic alliance with Prasad Corp's EFX of Mumbai, to provide world class digital effects for the Mumbai film industry

4. Evolved with the times and significantly corporatized itself, bringing an experienced professional team for driving the future strategic direction of the company

5. Great experience in creating future documentaries to short web promotional movies and adverts

6. Strong brand presence and extensive operations

Weaknesses

1.Limited global exposure compared to some leading industry players

2. They don’t have any subsidiary companies to carry out other operations

3. Significant overhead costs are cause of worry

Opportunities

1.Transform focus from the production of advertising films to the planning and establishment of a Digital Video Editing and Computer Graphics Facility

2. Advertising Industry has undergone drastic change over the years

3. Enter into Strategic alliance with potential partners

Threats

1. Competition from other advertising industries

2. Government regulations

3. Marketing Services are quite weak

Competition

Competitors

1.PVR

2. Prime Focus

3. Inox Leisure



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