ETC Network Limited SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 678
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SWOT Analysis of ETC Network Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ETC Network Limited

Parent Company

Zee Networks

Category

Broadcasting& Cables

Sector

Media and Entertainment

Tagline/ Slogan

Aakhir Dil Hai Hindustaani

USP

Provide best contents to its viewers

STP

Segment

Films, TV Serials and music/video spectators

Target Group

High and medium section of TV viewer, producer, distributor and entire Bollywood society

Positioning

Claimed to be India’s number 1 music channel

SWOT Analysis

Strengths

1.Engaged in the business of producing television software and broadcaster for two free to air satellite television channels: etc-music and etc-punjabi

2. Company is also a diversified education company, which delivers learning solutions and training to various segments of society through its multiple products

3. Listed in Bombay stock exchange

4. Leading music channel in India and pioneer in entertainment channel

5. Company develops various websites, portals and mail servers of customers

6. Effective internal control, to provide efficient operations and security of assets

7. ETC is second broadcasting network o breakeven in its first year of operation

Weaknesses

1.Debt/Equity ratio is increasingwhich is a concern

2. Brand recognition is low and also a small market share

3. Not diversified enough

Opportunities

1.Adopt latest trends and technology

2. Strengthen its bond with Bollywood, covering news, views, features and programming on different Bollywood happenings

3. Extend operation into media industry by entering genre of television which offers high growth potential

4. Tapping the promotional budgets of various pharmaceutical companies who do not have any promotional platform

5. Best service provider in entertainment industry

Threats

1. Government regulatory risks and tax increases

2. Threat of new entrants and substitute products

3. Shifting consumer preference  and evolving technology

4. Political situation

Competition

Competitors

1.Balaji telefilms Ltd.

2. Baba Arts Limited

3. Aastha broadcasting Network Ltd.



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