ETC Network Limited SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 657

SWOT Analysis of ETC Network Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ETC Network Limited

Parent Company

Zee Networks


Broadcasting& Cables


Media and Entertainment

Tagline/ Slogan

Aakhir Dil Hai Hindustaani


Provide best contents to its viewers



Films, TV Serials and music/video spectators

Target Group

High and medium section of TV viewer, producer, distributor and entire Bollywood society


Claimed to be India’s number 1 music channel

SWOT Analysis


1.Engaged in the business of producing television software and broadcaster for two free to air satellite television channels: etc-music and etc-punjabi

2. Company is also a diversified education company, which delivers learning solutions and training to various segments of society through its multiple products

3. Listed in Bombay stock exchange

4. Leading music channel in India and pioneer in entertainment channel

5. Company develops various websites, portals and mail servers of customers

6. Effective internal control, to provide efficient operations and security of assets

7. ETC is second broadcasting network o breakeven in its first year of operation


1.Debt/Equity ratio is increasingwhich is a concern

2. Brand recognition is low and also a small market share

3. Not diversified enough


1.Adopt latest trends and technology

2. Strengthen its bond with Bollywood, covering news, views, features and programming on different Bollywood happenings

3. Extend operation into media industry by entering genre of television which offers high growth potential

4. Tapping the promotional budgets of various pharmaceutical companies who do not have any promotional platform

5. Best service provider in entertainment industry


1. Government regulatory risks and tax increases

2. Threat of new entrants and substitute products

3. Shifting consumer preference  and evolving technology

4. Political situation



1.Balaji telefilms Ltd.

2. Baba Arts Limited

3. Aastha broadcasting Network Ltd.


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: