Filmcity Media Limited SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 615
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SWOT Analysis of Filmcity Media Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Filmcity Media Limited

Parent Company

Filmcity Media Limited

Category

Broadcasting& Cables

Sector

Media and Entertainment

Tagline/ Slogan

To cater to all the Entertainment needs of the audiences by providing wholesome and meaningful Entertainment.

USP

Reach out to the hearts of masses and become a part of their lives by infotaining them

STP

Segment

Films, TV Serials and music/video spectators

Target Group

High and medium section of the society,

Local and Regional TV channel providers

Positioning

The Company works for the people and considers itself to be a responsible corporate citizen of the society

SWOT Analysis

Strengths

1.Providesintegrated form of entertainment: television, print, events, radio, internet, films and outdoor creational activities

2. Company provides programs for Doordarshan National Network, as well as for various private channels

3. Strong pan Indian distribution network

4. Implementation of DTH and CAS has come as a boon to the broadcasters especially for the pay channels

Weaknesses

1.Financial performance has not been bright which is a concern

2. No transaction involving any foreign exchange earnings and outgo

Opportunities

1.Adopt latest trends and technology

2. Expand its reach to every nook and corner of the country

3. Extend operation into media industry by entering genre of television which offers high growth potential

4. Tapping the promotional budgets of various pharmaceutical companies who do not have any promotional platform

Threats

1. Bargaining power of cable operator

2. Global and indigenous competition

3. Absence of niche channels in Indian television genre

Competition

Competitors

1.Balaji telefilms Ltd.

2. Baba Arts Limited

3. Aastha broadcasting Network Ltd.


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