Unistar Multimedia SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 730
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SWOT Analysis of Unistar Multimedia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Unistar Multimedia

Parent Company

Kumbh Finance Limited

Category

Broadcasting& Cables

Sector

Media and Entertainment

Tagline/ Slogan

Defining entertainment for the future

USP

Restructure its activities and enter into media business by evolving as composite production house

STP

Segment

TV channel providers, Films, TV Serials and music/video spectators

Target Group

High and medium section of the society,

Local and Regional TV channel providers

Positioning

Unistar is positioned to be the quality content provider to various TV channels

SWOT Analysis

Strengths

1.Provides quality content to various TV channels

2. Prepares TV serials, own music albums, making films, event management etc.

3. Formed Investors Grievances Committee in order to maintain relations and co-ordinate with Investors & resolve their queries

4. Endeavour made towards good corporate governance

5. Event and talent management

Weaknesses

1.Company has not raised money by way of public issue

2. Many new serial projects are kept on hold due to existing projects

3. Has not made any preferential allotment of shares to its parties and companies

Opportunities

1.Mobile Digital communications

2. Expand its horizon into entertainment industry, spreading its wing with feature films, TV programs, business to business productions, music promotion etc.

3. Many new serials and talent competitions are coming in India and gaining popularity

4. Setting up in-house facility for off-line & non-linear editing for BETA mastering

5. No impact of recession on growing entertainment industry

Threats

1. Intense competition from other media business rivals

2. Write-off of old tax refunds has led to losses

3. Decreasing viewership for family serials

Competition

Competitors

1.Baba Arts Limited

2. Balaji Telefilms Ltd.

3. BAG Films & Media Ltd.


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