Shaw Communications SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 10764
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SWOT Analysis of Shaw Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shaw Communications

Parent Company

Capital Cable Television Co. Ltd.

Category

Broadcasting& Cables

Sector

Media and Entertainment

Tagline/ Slogan

Together is Amazing

USP

Creating exceptional experiences for customers through innovative content and distribution offerings

STP

Segment

Company operates through three business segments: Cable, Satellite and Media

Target Group

Customers consisting of television, Internet, Home Phone and satellite direct to home services

Positioning

Canada's largest telecommunications companies that provides telephone, Internet and television services as well as mass media related services

SWOT Analysis

Strengths

1.One of Canada's largest telecommunications companies that provides telephone, Internet and television services as well as mass media related services

2. Economics of scale

3. Large bundle combines more TV channels, faster Internet speeds and lots of extra calling features for less price

4. Owned cable system in United States

5. Shaw has about 2.5 million basic cable subscribers, nearly 2 million Internet customers, and 1.2 million digital telephone users

6. Shaw Direct provides direct-to-home satellite programming to more than 900,000 subscribers

7. Free installation for online orders

Weaknesses

1.High staff turnover can hurt Shaw Communications ability to compete

2. Work inefficiencies (Goods and Services are not properly utilized)

3. Promotional offers, or Limited Time offers apply to new customers only

Opportunities

1. Discontinue the carriage of FM radio station to free up bandwidth

2. Convert analog tiered cable service to digital

3. Launch wireless (i.e. cellular) network covering other demo

4. Acquire and takeover other television stations

5. Invest in new media content that will support news and other programming

Threats

1. Availability of substitute products at lower prices leading to easy switches to another product or service

2. Changes to government rules and regulations

3. Increased competition due to mature market and less market share

4. Not all Shaw services are available in all regions

Competition

Competitors

1.Quebecor Inc.

2. Roger Communications Inc.

3. BCE Inc.

4. TELUS Corporation



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