Mediaset SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1050
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SWOT Analysis of Mediaset with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mediaset

Parent Company

Mediaset

Category

Broadcasting& Cables

Sector

Media and Entertainment

Tagline/ Slogan

Tutto. Senzachiedertinulla

USP

Corporate finance management centralises cash management for greater efficiency and lower costs

STP

Segment

TV Drama & Film Production segment, Advertisers

Target Group

Viewers between the ages of 15 and 64, who account for 70% of the Italian population and on whom 80% of advertising investments are targeted

Positioning

One of Italy’s largest media operators

SWOT Analysis

Strengths

1.Amongst the most profitable companies listed in Italian foreign exchange

2. Holds the authorization and license to operate digital multiplexes on terrestrial frequencies

3. Offers broad range of services, including Digital Terrestrial Television, Analogue Generalistic Television, Pay-per-View Television, Teleshopping

4. In addition to its domestic television interests, Mediaset also operates a series of news, entertainment and sport websites

5. Set up three main television production centres, in Segrate, ColognoMonzese and Rome

6. Due to their proximity to (or encirclement by) Italy, Albania, Croatia, Switzerland, Malta, San Marino, the Vatican City and Slovenia also receive Mediaset broadcasts.

Weaknesses

1.TV Frequencies used by Mediaset were allegedly shared out unfairly

2. High management costs for interfaces, balances and updating software

3. Limited global penetration compared to market leaders

Opportunities

1.Enter into alliances with group leaders at global level in Television, electronic media and telecommunication

2. Generate adequate financial means for international competition

3. Expand beyond national borders

4. Promote and establish an open European standard for hybrid set-top boxes for the reception of broadcast TV and broadband multimedia applications with a single user interface

5. Standardize business process with SAP to reduce operational cost structure

Threats

1. Group competes primarily against the public broadcaster and market leader RAI, La7, and News Corporation's Sky Italia

2. Involved in lawsuit against Google for copyright infringement

3. High maintenance cost due to non-SAP third party system in place

Competition

Competitors

1.News Corporation

2. RTL Group SA

3. RAI RadiotelevisioneitalianaS.p.A



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