Liberty Global SWOT Analysis, USP & Competitors

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SWOT Analysis of Liberty Global with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Liberty Global

Parent Company

Merger Liberty Media and UGC (UnitedGlobalCom)

Category

Broadcasting& Cables

Sector

Media and Entertainment

Tagline/ Slogan

Connect. Discover. Be Free

USP

Leading international cable operator offering advanced video, telephone, and broadband internet services

STP

Segment

Serves 20 million customers consisting of advanced video, telephone, and broadband internet services

Target Group

High and medium section of the society

Positioning

Liberty Global is a leading international company operating in the Telecommunications and Television industry

SWOT Analysis

Strengths

1.One of the largest broadband providers outside the United States of America

2. Revenueperformance has been admirable

3. Employees: 21,000 People are a part of the workforce

4. Active in 13 countrieswith a strong presence in Europe

5. Well established corporate identity

6. Efficient logistics

7. One of the first cable operators to introduce digital telephony

8. Solid stock price performance

Weaknesses

1.High Capital expenditures involved

2.Disappointing return on equityand Weak operating cash flow and generally higher debt management riskis a concern

Opportunities

1.Mobile Digital communications

2. Demand from emerging market is helping growth

3. Buy Virgin Media to expand and diversify its portfolio

4. Increase ownership in telenet

5. Seize accretive M&A opportunities

Threats

1. Greater services by other Cable and Wireless companies

2. 4G mobile deployment has been rapidly accelerating

3. Government regulations play a critical role

Competition

Competitors

1.Comcast Corporation

2. Cablevision

3. News Corporation


The table above concludes the Liberty Global SWOT analysis along with its marketing and brand parameters.

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