Galaxy Entertainment Corporation SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1055
Advertisements

SWOT Analysis of Galaxy Entertainment Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Galaxy Entertainment Corporation Ltd

Parent Company

JV TheChatterjee Groupand the Ruias

Category

Broadcasting& Cables

Sector

Media and Entertainment

Tagline/ Slogan

A Pantaloons India promoted company

USP

The company is focused on providing a complete entertainment experience ranging from the mid-market segment comprising of family entertainment centers and Sports Bars, to high end concepts.

STP

Segment

Films, TV Serials and music/video spectators

Target Group

High and medium section of - TV viewer, producer, distributor and entire Bollywood society in tier 2 and tier 3 cities

Positioning

GECL is basically into the business of organized leisure and entertainment

SWOT Analysis

Strengths

1.India's premier professionally managed leisure and entertainment organisation.

2. Operates South Asia's largest state of the art premium family entertainment centre

3. Best service provider in entertainment industry

4. Pantaloons Retail at present holds a significant stake in the company

5. It is amongst a few listed companies into the business of organized leisure

6. It runs a series of sports bars, restaurants, gaming centers and bowling alleys

Weaknesses

1.Financial performances have not been admirable which a cause of concern

2. Administrative and manufacturing expense is high

3. High fixed cost of assets owned

Opportunities

1.Family Entertainment Centers (FECs) are growing at a faster pace than growth in Media and Entertainment (M&E) industry

2. Strengthen its bond with Bollywood,covering news, views, features and programming on different Bollywoodhappenings

3. Extend operation into media industry by entering genre of television which offers high growth potential

4. Tapping the promotional budgets of various pharmaceutical companies who do not have any promotional platform

5. Adopt latest trends and technology

Threats

1. Risk mitigation is difficult

2. Threat of new entrants and substitute products

3. Shifting consumer preference  and evolving technology

4. Global and indigenous competition

Competition

Competitors

1.Sowbhagya Media Ltd.

2. Rap Media Ltd.

3. Jupiter Infomedia Ltd.



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: