Fundex Games SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 605
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SWOT Analysis of Fundex Games with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fundex Games

Parent Company

Fundex Games Ltd.

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Partnership with the Professional Domino Association to market PDA-licensed domino games and other products for the United States market

STP

Segment

Kids and adults

Target Group

Card, dice and domino game lovers

Positioning

One-stop solution for toys

SWOT Analysis

Strengths

1.Diverse product range in terms of

2.Strong brand presence through advertising in movies like Smurfs

3.The store has also earned itself the title of a popular tourist destination due to the presence of the floor piano which has also featured in a few movies.

4.The store has toys from all the best brands and a collection of exclusives as well

Weaknesses

1.Global brand presence in limited

2.The company has undergone multiple take-overs and logo changes over the years

Opportunities

1.Given its current product range, the company can further expand into the collectibles space through tie-ups

2. To enter the e-commerce space

3.To enter the party-organization space

Threats

1.Applications on electronic devices are replacing the craze for electronic cars and trucks

2.The toys are expensive as compared to many other substitutes

3.With the advent of internet shopping, the number of visitors to such stores is beginning to decline

Competition

Competitors

1. Fisher-price

2. Mattel



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