Marvin Glass and Associates MGA SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 628
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SWOT Analysis of Marvin Glass and Associates MGA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Marvin Glass and Associates

Parent Company

Marvin Glass and Associates

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

High quality Toy designer

STP

Segment

Toymakers, kids

Target Group

Ages 4-16 years middle class

Positioning

One of the top toy designers

SWOT Analysis

Strengths

1.One of the most trusted brand-names in the toy-design world

2.Technologically developing toymaker. MGA was contracted to design coin-operated games in 1980s

3.Good marketing through TV advertising of its mascot to increase brand recall.

4.Well-protected product range by using patents and licensing

Weaknesses

1.The company was dissolved due to an erratic chain of events in  1988

2.The company brand name was not used by the new company. Thus the brand equity built was not leveraged

3.Poor history leading to dissolution of company

Opportunities

1.Revive the old brand

2.Venture into the toy-manufacturing line

3.Leverage the coin-operated games ability to enter the virtual gaming space

Threats

1. Leading toymakers have now developed their own toy development arms

2.A very high rate of duplication in Chinese markets

3.Threat from existing designer firms

Competition

Competitors

1. Bowen Design

2. AMT

3. Mego Corporation



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