McFarlane Toys SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1825
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SWOT Analysis of McFarlane Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

McFarlane Toys

Parent Company

Todd McFarlane Productions, Inc.

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

It’s an attitude

USP

Action figures, games based on it’s Spawn comic series

STP

Segment

Kids, Teenagers, Young Adults (male)

Target Group

Ages 4-25 years upper middle class

Positioning

Action figure, video game enthusiasts

SWOT Analysis

Strengths

1.Excellent brand awareness

2.Technologically developing toymaker. The company has successfully transitioned into PC games

3.The company has also developed an excellent portfolio by also foraying into action figures based on TV series

4.The company has tapped markets all over the world for videogames

Weaknesses

1.Poor distribution network. The company has only 1 store in Arizona.

2.The company has not expanded its reach globally in terms of action figures

Opportunities

1.Opportunity to expand physical distribution by franchisees

2. Opportunity to expand its action figure reach to other countries

3. Opportunity to enter the mobile and tablet application markets for its current games

Threats

1. Piracy in videogames

2.The fad for action figures is slowly phasing out

3.The application makers for tablets and mobile phones can eat away market share

Competition

Competitors

1. EA sports

2. Bowen Designs

3. Mego Corporation


The table above concludes the McFarlane Toys SWOT analysis along with its marketing strategy and brand parameters.

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