Louis Marx and Company SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 570
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SWOT Analysis of Louis Marx and Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Louis Marx and Company

Parent Company

Louis Marx and Company

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

One of the many Marx toys, have you all of them?

USP

Rock’em Sock’em robots, The Big Wheel tricycle

STP

Segment

Kids toys

Target Group

Ages 4-16 years upper middle class

Positioning

Give the customer more toys for less

SWOT Analysis

Strengths

1.Strong brand name during its peak due to its presence since 1919. The company’s toy trains are now considered collectibles

2.Innovative product range. Was the introducer of the best-selling sporty Big Wheel  tricycle

3.Took early advantage of the molding techniques with various plastics to make new toys and expand his range

4.The company tied up with auto manufacturers to produce replicas

Weaknesses

1.The brand has now been forgotten by people other than collectors

2.Due to the logo, people sometimes misconstrued the brand name as “Mar” toys rather than “Marx” toys

3.Could expand only to Japan in around 1955

Opportunities

1.Revive the old brand and integrate it with Fisher Price

2.Bring back toys like the older robots and tricycles as done by Mattel

3.Could enter the mobile and tablet applications market to promote its collectibles

Threats

1. Due to the confusion in brand name, there may be problems in brand recall

2.A number of companies with similar names have come up that have no linkage to the old Marx company. This may cause problems in differentiation

3.Even though the toys are mainly collectibles, some of them appear at dollar stores which may cause brand dilution

Competition

Competitors

1. Hasbro

2. AMT

3. Mego Corporation



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