Hasbro SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 5803
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SWOT Analysis of Hasbro with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hasbro

Parent Company

Hasbro Inc

Category

Toy Brands & Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

Boy Oh Boy! It's A Hasbro Toy!

USP

Strong brands in the toy market

STP

Segment

Kids and Adults

Target Group

Board game lovers, Action figure enthusiasts

Positioning

Toys for boys and girls of all ages

SWOT Analysis

Strengths

1.Diverse product range – ranging from emotion pets for small children to tattoos and games for teenagers

2.Excellent presence in international markets across America, Europe and Asia

3.Excellent brand portfolio with subsidiaries such as Playskool, Galoob, Parker Brothers

4.Exclusivity in toys due to licenses with movies like Star Wars, MASK, G. I. Joe

5. Excellent global presence and worldwide availability

Weaknesses

1.The poor working conditions in the Chinese manufacturing  units has hurt its brand image

2. Distribution is mainly through other parties even though Hasbro has such a wide collection

Opportunities

1.Increase presence in video game and applications market by leveraging on current licenses

2. Become a one-stop merchandiser and content provider for companies like Marvel

3.Increase it’s presence in the distribution space by creating franchisees

Threats

1.Cheaper imitations by Chinese toymakers threaten its position

2. Outsourced manufacturing means the company must rely heavily on the Chinese

3.Toys face continuous threat by the advent of electronic alternatives

Competition

Competitors

1. Mattel

2. Learning Curve

3. Bowen Designs

4. Fisher-price



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