Hasbro SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 5473

SWOT Analysis of Hasbro with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Hasbro Inc


Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan

Boy Oh Boy! It's A Hasbro Toy!


Strong brands in the toy market



Kids and Adults

Target Group

Board game lovers, Action figure enthusiasts


Toys for boys and girls of all ages

SWOT Analysis


1.Diverse product range – ranging from emotion pets for small children to tattoos and games for teenagers

2.Excellent presence in international markets across America, Europe and Asia

3.Excellent brand portfolio with subsidiaries such as Playskool, Galoob, Parker Brothers

4.Exclusivity in toys due to licenses with movies like Star Wars, MASK, G. I. Joe

5. Excellent global presence and worldwide availability


1.The poor working conditions in the Chinese manufacturing  units has hurt its brand image

2. Distribution is mainly through other parties even though Hasbro has such a wide collection


1.Increase presence in video game and applications market by leveraging on current licenses

2. Become a one-stop merchandiser and content provider for companies like Marvel

3.Increase it’s presence in the distribution space by creating franchisees


1.Cheaper imitations by Chinese toymakers threaten its position

2. Outsourced manufacturing means the company must rely heavily on the Chinese

3.Toys face continuous threat by the advent of electronic alternatives



1. Mattel

2. Learning Curve

3. Bowen Designs

4. Fisher-price


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