Posted in Media & Entertainment, Total Reads: 1193
SWOT Analysis of Bonnier Publishing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Printing & Publishing
Media and Entertainment
Continuously reinvent media
We create, select and refine a world of knowledge and stories.
All kinds of publishing
Books, magazines and newspapers
A brand that provides accurate stories and information
1. A part of Bonnier Group, a 200 year historic company
2. It is the eighth largest publisher in the world 3. It has 15 companies and many brands which publish in 17 countries 4. A global company with high stake in media and entertainment
5. Strong brand name and a stable financial performance
1. The company is more segmented and flow of information is difficult 2.Growth is only through acquisitions 3.More emphasis is on magazines and other segments are ill invested
1. Launch of apps to make content available for tablets and phones 2. Optimize the number of brands to meet local needs of every country 3.Acquire global brands to have Infrastructure globally
1. Intense competition by the regional publishers of different countries 2.Rapid changes in the educational structure of different countries 3.Global players entering into the children’s and media segments due to high margins
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