Bonnier Publishing SWOT Analysis, USP & Competitors

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SWOT Analysis of Bonnier Publishing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bonnier Publishing

Parent Company

Bonnier Group

Category

Printing & Publishing

Sector

Media and Entertainment

Tagline/ Slogan

Continuously reinvent media

USP

We create, select and refine a world of knowledge and stories.

STP

Segment

All kinds of publishing

Target Group

Books, magazines and newspapers

Positioning

A brand that provides accurate stories and information

SWOT Analysis

Strengths

1. A part of Bonnier Group, a 200 year historic company

2. It is the eighth largest publisher in the world
3. It has 15 companies and many brands which publish in 17 countries
4. A global company with high stake in media and entertainment

5. Strong brand name and a stable financial performance

Weaknesses

1. The company is more segmented and flow of information is difficult
2.Growth is only through acquisitions
3.More emphasis is on magazines and other segments are ill invested

Opportunities

1. Launch of apps to make content available for tablets and phones
2. Optimize the number of brands to meet local needs of every country
3.Acquire global brands to have Infrastructure globally

Threats

1. Intense competition by the regional publishers of different countries
2.Rapid changes in the educational structure of different countries
3.Global players entering into the children’s and media segments due to high margins

Competition

Competitors

1. Egmont Group

2. Thomson Reutors

3.Metro International S.A.


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